Why you shouldnt work for free

Would you ever visit the supermarket, fill your trolley with items and then ask to leave the store without paying? Would you visit a restaurant, eat your steak and expect it to be on the house? The answer to both questions, is no! So why would you think, it’s ok to ask a creative to offer their services for FREE?

In the advertising industry, creatives often encounter prospective clients who would approach them or the agency they work for to work at a reduced rate or for free. As a professional, your time is money, and you should always charge for your work. There’s nothing wrong with helping out a non-profit you care about or a friend you owe a favor or even giving your client a freebie but it becomes problematic when it's expected. Worst yet, it will not be appreciated because it costs them nothing and may even demand a bunch of revisions.

If this didn’t  deter you from not working  for for free, here are some other reasons:

1. It devalues your work and time, if you give a client a consultation, flyer or even a blog for free. It sends the message that if you do not value your work or time, then why should we value it.
2. You could be doing something more productive with your time: Instead of taking on an unpaid project because there’s a lull, try building a database of potential clients who will actually pay for your talents. 
3. It does not advance your career: In fact, it does not  help you grow your business, nor does it position you as an expert. You can create your own portfolio for free! You don’t need their permission.
4. You have your own expenses: opportunity does not feed you, clothe you, shelter you or even pay your employees. ​

Written by Amelia Ramjarrie