Why is BRANDING so important!
Let's get things straight, without a proper understanding of your brand, you would never be able to tell a story or answer the most important question of all time "what does your brand represent?" Branding is more than just a logo, website or a business card. It is more than the colours that you use to represent. Your brand, it is in essence your VOICE!
When we look at brands, the first thing that should come to mind is: will this be a lasting impression and how impactful is it in your daily life.
Branding is essential as it is knowing what you and your brand stand for, it is your way of showcasing what your product or service is. Your brand is your power house, and it must communicate your mission, your strength and the value that a client will get from seeing it.
One example that we love ->
St. Christopher's Service Station, we aren't being biased here, but its a brand we love and have grown with since inception. The dedication of growth that their team takes to ensure that it is communicated over and over again that convenience & service are the two words that come to mind and their customer always comes first. Their mission and value are clear and in your face!
Branding is about making the message accessible to everyone and if you can't do that, you need to rethink the position that you are in.
Great industry insights fit for anyone!