What is Brand Identity
In a sea of competitors, what makes your business stand out? What sets it apart?
Digital advertisers can’t stress enough the importance of developing your brand identity. Your brand identity is what makes your company instantly recognizable to your customers. Your target audience will associate your brand identity with the organization's product or service.
It’s your brand identity that forges the connection between the business and customers. It builds customer loyalty, and determines how your customers will perceive your brand. Crafting a strong brand identity can seem like a big challenge but with the guidance of professionals the process is a bit easier.
One of the first steps, that you will be advised about is finding your target audience.Your target audience refers to the demographic of people most likely to consume your product or service. Here are a few questions that will help you define your target audience: How old are they? What gender are they? Where do they live? What is their education level?Are they married? Do they have kids? What is their income level?Once the target audience is defined , the pain points of customers are established and the business strategically provide solutions.
Next, choose a creative business name . It should communicate something meaningful and important to your brand. Then it’s time to design a logo that’s unique and memorable. One of the most timeless and easily recognizable logo is Coca Cola. Why? The white, cursive text creates a sense of nostalgia while Color psychology tells us that a bold, bright red color in marketing is known to trigger impulse purchases.
That leads us to the next point. Create emotion through the use of colours. The colors you incorporate into your branding should support the overall personality you want your brand to have. For instance, the colour blue connotes a sense of calmness and trust. One of our clients, is OMNI Total Health.They are a family and aesthetic medicine and laser institute and therefore want clients to feel at ease when they go in to get a procedure done. To help them convey this message, their logo is blue.
Images are an important part of your brand identity, but only if you do them right. Across all social media platforms their should be consistent imagery. In the case of YogurtLand, another one of our clients, the fuchsia purple is used in all of the graphics along with a featured product .
Written by Amelia Ramjarrie
3 minute read
Great industry insights fit for anyone!