The Importance of Graphic Design

       When it comes to your business, you want to establish your unique tone, style, and identity among competitors and potential clients/customers. For social media marketing purposes, graphic design is just as important as  written content or a marketing strategy. Your design connects the brand’s identity and target audience, so it is worthwhile to invest time and finance into getting it right.
Having a well designed logo and a brand colour scheme creates a sense of consistency. Keeping your branding consistent across social media platforms strengthens the brand’s image and reinforces the feeling of trust between the company and its customers. When a company’s branding is inconsistent, it breaks the link that the customer makes in their mind about the brand’s identity.
Your brand’s identity is defined by a  graphic design that reflects your company’s mission and values. Most customers will typically only choose to buy your product or use your service after seeing a consistent design plastered across website or social media. Therefore, a great design is needed to convince them you are better than your competitors.
In addition, graphic design is an effective communication tool for your audience. A good graphic design has the potential to attract an audience and this is an opportunity to educate them about your brand. Graphic designs can help you break down content and information into an engaging and easy to read.
Lastly, graphic design, can help boost sales. Consumers are more likely to choose the brand which they remember, so if your design is memorable, they will choose you. A brand is memorable by if its visually pleasing and thought-provoking.  
According to psychologist Robert Plutchik, colors have the power to trigger emotional responses in viewers. For instance the colour “Red” is often associated with passion and love as well as anger and danger while “Blue”  convey security, trust worthiness, confidence and wisdom. Because of the influence colour can have on customer behavior, it is essential to consider in everything your business produces, from the logo of your business, color scheme of your website to the graphics. 
 Informative and interesting content supported by good graphic design is a powerful reason for your customers to stick around on your website. Consumers, must feel like the visual and written content being produced on the social media platforms are valuable. They must feel that they have something to gain from it, whether that is entertainment, general knowledge or how-to knowledge.
In retrospect, the creativity bar is raised when you have effective graphic design. Therefore, it’s important to hire a professional or a digital advertising company. They will brainstorm with you as well as  help you with making decisions about your marketing, advertising, branding and your website. At Fresh Media, we have graphic designers that work with you to create compelling designs which help evolve your ideas from concept to reality. You owe it to yourself and to your business to get the best designs help promote what you are passionate about.

Written by Amelia Ramjarrie

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