With an unlimited list of options out there, you need to make sure that you choose the right platforms for your brand. The trick "you don't need them all"! The first step is identifying your audience. Who is the target, how old are they, what is their income and who else are they interested in outside of your brand, product or service.
Next, clearly define your overall goal, decide if its brand recognition or a clear line to sales leads. Step 3, find your audience, after zooming in on your target and identifying your goals, it would be easier to find which platforms their interested in.
Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.
Here are some tips on the platforms in a nutshell:
Facebook -> Utilise this to build a dedicated following and keep in touch with your audience on a constant basis.
Twitter -> Use hashtags to start the conversation as this tool arranges conversations around what's trending.
WhatsApp -> An awesome tool to stay in touch with the client and customer, get on the spot messages and keep the message current.
LinkedIn -> You can capture the more mature audience and search for potential jobs or professional networking.
Instagram -> The growing performer! This has less noise and more reach but its particularly popular with the younger generation and depends on photography to create conversations.
Youtube -> A vast network, and great tool if you are going to be showcasing "how to" videos or showcasing motion ads.
Pinterest -> Pin photos related to your product and save content that will relate to your following. This is highly used by the female demographic and is common on pinning recipes, ideas and do it yourself projects.
Find your focus and your audience and the rest will fall into place.