Vlogging pt 2

In part one of “Vlogging During Covid-19” we outlined the benefits of vlogging. These included personalizing customers' experience, reaching wider targeted audiences and showing your expertise. With benefits like these, it’s  recommended that businesses integrate vlogs in your digital marketing initiative. Vlogs aren’t expensive 

You don’t need to invest a huge amount in vlogging but it’s success relies on the time and commitment you place into developing engaging content.  How to create a successful blog?

1. Prior to filming, decide what your vlog will be all about. Usually,  vlogs are used by many businesses in the form of FAQs and tutorials to communicate to their consumers. However, don’t limit your creativity. Vlogs can be about almost anything, but  the content must always be informative and engaging.
   
2. Vlogs are a great way to personally connect with your target audience and represent your brand. Therefore it’s important to think critically about your vlogger , who you want to represent your company. 
   
3. Embed the videos on your website to control the environment and prevent others from manipulating your content. You can add popups to your page to increase email subscribers
   
4. Similarly to blogging, vlogging can also increase the chance of success but the only thing is that you have to be consistent. The best vlogs have a repository with hundreds of video entries. It may take months before you notice a major boost in subscribers, traffic or engagement.
   
5. Develop a promotion strategy to drive views and shares of your vlogs. This strategy includes paid ads, utilization of email lists, or any number of other digital marketing initiatives. 
   

Written by Amelia Ramjarrie