COVID-19 is an unprecedented situation and as a business owner, it’s a challenging time. In addition to trying to run your business, you are concerned about your staff and providing value with your marketing and advertising during this volatile time. You need to protect your brand and be present with your audience, so that when life gets back to normal, they won’t forget about you.
Here are some tips on protecting your brand:
1. Evaluate Your Current Marketing and Advertising strategy: People will be spending their time indoors and are more likely to be on social media. Essentially, you should be looking towards digital advertising, as radio and other outdoor media will not reach your audience.
2. Create content that garners engagement: What can you do to entertain them but provide future value for your business? Vlogs, tutorials, virtual consultations and online competitions are some of the ways to give your audience something out of the ordinary.
3. Get Social: Social media is your greatest tool. Whether you run ads, boost posts or post organically, keep on top of the conversation, so your brand is still in the minds of customers when we get through this.
4. Use your email database: Let them know what you’re doing and updates about your business. It’’s important at this time to keep your loyal customers informed rather than chasing new business.
The worst thing you can do for your business during this time is stop advertising. Rather, take a step back, work with your team and discuss ideas to move away from traditional advertising and towards online and social media advertising. Strategically, digital advertising maximizes exposure while reducing expense.
Written by Amelia Ramjarrie