Pound on the #Hashtag!

The first time I  was introduced to the symbol “#” was on the push- button phone. I called it a pound sign. If you ever researched it, you would see that in Latin, it literally translates to “pound by weight.” However, in contemporary society ie the information or digital age, we refer to the “#” as a hashtag.


Hashtags are words or multiword phrases that categorize content, track tops and driver conversations on social media. It’s a challenging social media feature to use but once you get the hang of it, you see the results.

Check out these #tips on Hashtag Use, Boost Strategy, Reach, Engagement and building brand identity: 

• Choose hashtags that are relevant to your industry. 
  

For example: #digitaladvertising #digitalmarketing #socialmediamarketing

• Choose hashtags relevant to your target audience 
  

For example: #smallbusinessowner #entrepreneur #handmade

• Create hashtags that summarize what your content is about 
  

For example: #hashtagstrategy #hashtagtips 

• Create hashtags that point to a location
  

For example: #trinidadandtobago #maracasbay #northcoast 

How many hashtags should I use for each social media platform?
Twitter :-        1-2
Instagram:   3-5
Facebook:    3-5
Youtube:      3-5
LinkedIn:      1-5
Pinterest:     2-5
Tik Tok:         3-5

Now you’re all set to manage your social media presence with hashtags, now go take on the digital world!

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