A microblog is one of the latest and most effective ways to support your business’s website, digital identity and customer communication. In fact, it was listed as one of the Social Media Trends to look out for in 2020.
While traditional blogs can be lengthy, a microblog introduces topics or messages that are conversational in less than 1000 words. Marketers describe it as a cross between instant messaging, blogging and social networking.
Daily, a consumer is swamped with marketing messages. Usually businesses will post content that is product centered. Consumers don’t want "Buy! Buy! Buy!' being shouted at them all the time. So as a result, the majority of those businesses fail to get through to them.
However, according to Target Marketing Magazine, microblogging is showing massive appeal and is getting through to the coveted 18- to 35-year-old demographic. Why? It’s allowing businesses to relate on a more human and personal level with their target audiences and connect consumers to the goods and services that they are offering.
Another advantage of microblogging is that it can also be easily found by search engines. That’s because search engines are prone to finding new and fresh content and posting from time to time will mark your blog as active for all the search engines. It’s also a popular medium, from customers’ point of view, as they get the necessary information with a relevant message, instead of reading an entire article.
Written by Amelia Ramjarrie