To remain competitive in the digital landscape, businesses have realized more than ever before, that they must add value to their content marketing toolkit. Insert BLOGS! There are many other great reasons why businesses need a blog.
Here are TEN rock-solid reasons:
1. Blogs Establish Companies As An Authority In Their Field
Before purchasing a product, most people will research the product or service. A well-written blog provides the potential buyers with the information they need to make an informed decision. The blog will guide the buyer through uncertainty to help them trust you and your product or service.
2. Blogs Increase Website Traffic
If you sell products or services online, then you need a way to attract the right people to your e-commerce website. One proven way to drive traffic to your website is by regularly publishing new content on a blog. The blog of course must be SEO savvy, meaning that they are written so that Google’s AI will identify them and show them in search engine results pages. The higher your website shows up in the search engine results, the better chance you have at getting people to visit your website.
3. Blogs Create A Community
Blogging opens up two-way communication with your customers. Interacting with readers in the comments or on social media allows you to exchange ideas and understand them and their needs better than ever before. When people feel like their opinion matters, they tend to stay and support the brand, which in turn generates long-term clients and brand loyalty.
4. Make Great Social Media Content
With social media usage on the rise, companies need to make sure that they are consistent in providing fresh content on their social media pages. Blogs make excellent material for these social media pages. The information can then be repurposed into graphics, videos and podcasts.
5. Blogs Can Serve As Effective Customer Service Platforms
Blogs that answer frequently asked questions customers may have about things such as products, services, purchasing processes or refund processes, can serve as affordable and effective customer service platforms.
6. Blogs Promote Public Relations
In the world of blogging, cross-promotion is invaluable. Blogs that can be promoted by other companies via cross-promotion create more authority and credibility for your business and also benefit your readers with additional value.
7. Blogs Are An Affordable Marketing Tool
Content can be created with a minimum of funding and can be used for a variety of promotional purposes. With the blogger’s expertise coupled with tact and skills, blogs can be written about almost anything including the introduction of new products or services, special events, new outlets, or new apps.
8. Blogs Can Generate Helpful Feedback
Most blogs have the potential to help generate critical feedback for a business’ service or product which can be helpful when trying to decide how to launch a new product, ways to improve current services, and whether a product has hit its mark. A blog can be used to poll followers or industry fellows to formally solicit input on specific products or services. In addition, the comments section can be a useful tool for collecting qualitative feedback from your clientele and allow you to collect the necessary input to deliver.
9. Your Blog Solidifies Your Company As Industry Experts
A blog gives you an opportunity to showcase your knowledge and expertise in every aspect of your business. Once you’ve established yourself as an expert in the field and your business attracts enough attention, other companies in your industry or even related industries will also begin to take notice. Given time and effort, they will begin to generate links to your content on their websites effectively growing your audience exponentially.
10. Blogs Can Help Businesses Grow Their Email Lists
When people see the value that your blog provides, it will be much easier to convince them to join your subscriber list. This opens up new leads and potential customers who are interested in your product or service and want to know more. The majority of the emails that you send to these subscribers will be opened and read, resulting in more sales for your company but it is important that you send these emails sparingly so as not to overwhelm them. The types of emails you send can be anything from specialized promotions, exclusive articles, to e-books, to online courses.
Written by Amelia Ramjarrie